nomads
PR for tourism & lifestyle
that’s long-lasting!
PHILOSOPHY
Brands and companies are constantly challenged to communicate faster, but not everyone is equipped with the means to carve out an optimal place for themselves in today's media scene – that's where we come in!
As an external PR partner, we develop individual strategies and targeted campaigns that are customized and carefully tailored to the various needs and interests of our clients. Thanks to our long-time experience in the field, we have a wealth of knowledge that allows us to competently handle all the classic aspects of PR. We focus on trust and a very strong commitment to our clients in order to represent them authentically and in their best interest, whether it be long-term or project-based.
​
We have a common goal: clients who are enthusiastic and satisfied.
SERVICES
Authentic. Driven. Innovative. Passionate. Strategic.
Public
Relations
A PARTY WITHOUT PR IS LIKE A COCKTAIL WITHOUT A SHRIMP.
We employ authentic storytelling and we tailor individual brand content in order to deliver the perfect cross-media performance. By combining classic PR tools with up-to-date social media strategies, we focus on interactive communication as well as building close and trustworthy relationships with both the customer and the media.
Corporate Communications
A BUSINESS WITHOUT GOOD COMMUNICATION IS LIKE A BEE WITHOUT DANCING SKILLS.
We help our clients to improve their in-house communication in order to motivate and inform their employees as well as their partners. When it comes to external communication, we implement conceptual strategies wherever necessary in order to generate successful synergy, exchanges, and networking.
PR Strategy
Consulting
PR WITHOUT A STRATEGY IS LIKE HIKING IN HEELS.
We really take the time to get to know our clients. This process allows us to create the perfect roadmap for them to effectively and efficiently achieve our goals and reach new heights. It’s through listening closely and reading between the lines that we are able to offer them the best possible PR consulting. This is how we prepare a mutual strategy, followed by the implementation of effective PR activities.
Influencer
Relations
SOCIAL MEDIA WITHOUT INFLUENCERS IS LIKE FISHING WITHOUT A HOOK.
We offer innovative ideas and concepts and then ensure that they are paired with an authentic brand ambassador who’s best suited for the job. Our network includes a wide variety of bloggers, influencers, and well-known brand ambassadors who are active on the most relevant social media channels. We accompany the brand ambassador every step of the way, taking care of contract closures as well as on-location organisation and supervision.
ABOUT
Alexander Hörschläger
NOMADS-Founder
I founded NOMADS PR & COMMUNICATIONS in 2021. Before that, I acquired my intuition and expertise regarding tailored customer service and brand positioning – with a special focus on tourism, lifestyle, and corporate PR – from my time as Head of PR at the Falkensteiner Tourism Group.
​
Now, as an independent agency, I offer both classic PR as well as services in the areas of corporate communications, PR strategy consulting, and influencer relations. On top of that, my extensive network includes not only local media companies and important strategic partners in marketing and sales, but also international PR partners in Germany, Italy, and the CEE and SEE regions. This concept of mine is rounded out by trendy and relevant brand ambassadors ranging from VIPs to bloggers and influencers. But more than anything, my main objective is to create long-lasting relationships with my clients through working together in an authentic and sustainable way.
“I really value getting to know people, products, and a company’s surroundings in person and in action. This close relationship with my clients is what allows me to be confident when creating and implementing concepts that are true to their brand.”
Anja Behrendt
NOMADS German Partner
Anja Behrendt has been our NOMADS PR partner in and for Germany since 2022. She lives with her family on the beautiful Baltic Sea in Kühlungsborn, and works from there with clients as well as on joint projects. German media metropolises such as Berlin and Hamburg are still close by and she is very familiar with the publishing houses based there.
After extensive work in the field of PR & communications – including management positions at Grand Hotel Heiligendamm, the Berlin department store Quartier 206, and a Berlin PR agency – she founded her own business in 2019. Her regional roots combined with professional experience and strong partners throughout Germany enable her to accompany NOMADS projects very personally, individually and with the know-how of large agencies.
References:
