As part of an exclusive press trip, BIOGENA opened its doors to a select group of female journalists, offering an in-depth look into the world of micronutrients and medical wellness. In Salzburg, guests were welcomed into the new GOOD HEALTH WORLD – the heart of the internationally operating health company – where they gained fascinating insights into BIOGENA’s state-of-the-art micronutrient manufactory, cutting-edge research, and innovative product developments, including a proprietary iron compound over ten years in the making. The program also featured key findings from Austria’s largest health study. The journey continued in Vienna at the newly opened BIOGENA Plaza, located directly across from the State Opera, where participants experienced the holistic day spa concept firsthand – including advanced biohacking and longevity treatments such as cryotherapy, interval hypoxia training, and beauty and health infusions. The experience was rounded out with healthy functional snacks, individually tailored spa sessions, and evenings filled with fine dining and cultural highlights. A trip that seamlessly combined science, health awareness, and lifestyle – perfectly reflecting the BIOGENA philosophy.