The Austrian brand superfit is Europe's leading provider in the children's shoe market. As part of an exclusive media event in the spring of 2023, we invited a renowned pediatric orthopedist and a children's physiotherapist for an expert talk on the topic "How children discover the world on healthy feet." Additionally, the program offered exclusive insights into superfit's sample production, test laboratory, and design lab. Last but not least, a live demonstration was held at the Shoemakers Outlet flagship store, showing how to determine the correct shoe size for children and when it's time for new kids' shoes.