In December 2022, the BIOGENA GROUP opened its first Medical Day Spa with the BIOGENA PLAZA in Vienna: a place of superlatives featuring a BIOGENA Diagnostics area, the Medical Center, a dedicated biohacking floor with a cryo sauna cooled to minus 110 degrees, the BIOGENA Osteo-Point, as well as interval hypoxia-hyperoxia training for targeted cell regeneration. Additionally, the facility includes the BIOGENA Lounge with snacks and drinks, and the BIOGENA Brandstore. Through extensive PR activities—ranging from the opening event, personalized media appointments to introduce the offerings and the team behind the Day Spa, to a multi-day press trip with 10 journalists from Germany—we successfully achieved widespread print and online publications, informing the public about the brand-new Medical Day Spa concept.